There are three pillars we can start with to get communities energized about Coming Alive Outside. They are:
- Awareness – Does your community understand the issue at hand? It is so important that we understand “the why” behind our message. Children are spending an average of 8-1/2 hours each day watching TV, playing video games, surfing the Internet or listening to music. Sixty-eight percent of adults in the United States are either overweight or obese. Eighteen percent of children in the United States are obese. In 2011, Americans are eating 31% more calories per day than they were eating in 1970. We want to create an awareness of the health and social crisis that is affecting our everyday lives.
- Intention – Once a general awareness has been reached, an intention to change has to be created. When the desire to change our lifestyles for the better exists within a community, it has the potential not only to change but to inspire everyone that surrounds it.
- Opportunity – Awareness and Intention are both important and great stepping stones toward change but without Opportunity, the movement will stop short. Community events that promote healthy, active living in the outdoors define the very message that Come Alive Outside is trying to promote. Creating and organizing events and programs that are missing from our communities will provide people the opportunity to Come Alive Outside.
These three pillars together make up a call to action, a call to a higher purpose, a call to change. Let’s change our society one community at a time, and why not start with yours?
Sarah Walker, Program Coordinator for Prince Edward County Come Alive Outside, spoke at the Come Alive Outside 2011 Event in Chicago about these three pillars and you can listen to her here.
“Never doubt that a small group of thoughtful, committed citizens can change the world. Indeed, it is the only thing that ever has.”
— Margaret Mead