The title of this post is the tagline for Come Alive Outside, but it sure describes the introduction Jim Paluch gave when he opened PLANET’s Green Industry Great Escape 2013 in Las Vegas by sharing his vision for the industry. Watch the clip of his introduction here and think about the reality of the points he is making and how they can improve the lives of everyone.
- As an industry, we need to switch our focus from selling landscaping and convincing people that green spaces are important to helping people Come Alive Outside.
- If we can convince people to Come Alive Outside, we will have more work than we could ever possibly do.
- Our challenge is believing that we can make the transition from an industry to a profession.
- Come Alive Outside is a strategy to enable us to create awareness in all of our markets about the benefits of getting outside, whether to end the stress of the day, reconnect with our families or have a great physical experience.
What are you going to do to spread the message to Come Alive Outside in your market?